Creative United has partnered with Cause4 and the Arts Marketing Association to deliver a new business support programme for heritage organisations in England.

Cause4, a social enterprise and B-Corporation, has been awarded funding by the National Lottery Heritage Fund, to develop and deliver a business support programme for 150 small or medium sized heritage organisations across England.

As part of the partnership, Creative United and the Arts Marketing Association will work together with Cause4 to support the heritage sector to develop essential skills in business planning, audience and stakeholder development, and leadership and change management, with the aim of creating a better connected, informed and resilient heritage landscape across England.

Launching during a period of significant change for the sector and well documented financial challenges in the context of Covid-19, each participating heritage organisation will be supported to develop a clear business plan, a developed income strategy and be offered the tools and knowledge to sufficiently respond to their specific needs and challenges with the help of a range of training, mentoring and peer learning,

Additionally, to help assess and understand the challenges and building of resilience business models, Cause4 will commission the development of a heritage dashboard – a tool enabling the sector to compare and contrast their business models with those organisations of a similar scale and make-up.

Ensuring that the Programme is available to those who can benefit the most, the two-year project will be free to take part in, and a third of participating organisations will receive access grants to support their ability to engage.

Applications for organisations wishing to take part in the two year programme will open this Autumn. Details coming soon.

For latest announcements and to register your interest in the programme, click here


Download the press release here