Annual Impact 2020/21

Each year Creative United shares the impact that our diverse and essential work has on the people and businesses that make up the arts, heritage and creative industries.

Download a PDF of our latest report

Highlights from 2020/21

What a strange and challenging year 2020-21 turned out to be for everyone.


There is no doubt that the Covid-19 pandemic has been a challenging time for the arts and creative industries across the UK. However, in the face of such adversity, the creativity that underpins the sector has also resulted in organisations persevering in connecting with their audiences in a plethora of ways.

Our 2020/21 Annual Impact Report captures how Creative United’s innovative business growth programmes and membership schemes have continued to support galleries, music retailers, cultural heritage organisations, creative entrepreneurs and more during a time when it has arguably never been more crucial. 

Own Art 

Despite the disruption of various lockdowns, 91% of our Own Art member galleries found new ways to reach their audiences using digital technologies, ensuring that customers were able to make over 4,000 Own Art backed purchases of arts & craft across 2020/21.

Business Support Programmes  

Our Business Support programmes stepped up to meet the various challenges of the pandemic, delivering responsive & agile support across the sector. In particular, we are proud to have spearheaded the Prosper North programme and in a challenging year of Covid-19 lockdowns which saw many cultural organisations reach the brink of closure, bring all our participants through to start rebuilding and recovering.

Take it away 

87% of our 130 Take it away music retailers have noted experiencing incremental sales thanks to using the 0% finance scheme. Since launching in 2007, the scheme has helped 95,000 people purchase £70 million worth of musical instruments and equipment. 

We look forward to progressing these and other initiatives in the year ahead, and to continue to work with our principal funders Arts Council England, Creative Scotland and the National Lottery Heritage Fund to support an incredible range of organisations and individuals across the creative and cultural sectors.

Download Previous Impact Reports

2019/20

2018/19

2017/18