About Creative United

Susie Warran-Smith CBE DL is an experienced entrepreneur, non-executive director and enterprise champion with a strong track record of supporting business growth and innovation across the private, public and charitable sectors. She founded and scaled her own company independently, later selling it to Ernst & Young in 2020. Since then, Susie has held a range of senior governance roles including on the main board of HMRC, as an audit and risk non-executive at the Ministry of Housing Communities and Local Government and the British Library, contributing strategic insight, risk and financial oversight.

She is passionate about supporting women in business and enabling inclusive access to entrepreneurship and the creative economy. Susie is an art school graduate and has a long-standing interest in visual arts and a background in mentoring small businesses, She brings a unique blend of commercial expertise and cultural engagement to her board roles. She was awarded a CBE for services to enterprise, serves as a Deputy Lieutenant of Kent, and is the author of Swimming On My Own, which reflects on her journey as a founder and advocate for entrepreneurial resilience.

Rosie is Co-Founder and Managing Director of Tatty Devine. The cult jewellery label was founded in 1999 in East London by Rosie and Harriet Vine MBE, having just graduated from art school. Rosie drives the business operations and manages the brand, leading a team of twenty staff, across three locations; building and retaining their jewellery production in Britain whilst representing British design on an international level. Tatty Devine loves to collaborate with artists and work closely with Art Galleries and Museums, most recently the jewellery can be found in Liberty, Tate, Royal Academy and the British Museum. Rosie strives to promote creativity and equality and received an MBE in 2013 for services to the Fashion Industry. She worked for the Institute of Apprenticeships & Technical Education as a member of the Craft and Design T Level Panel helping to shape the curriculum, is also a Trustee of the Ventnor Exchange, a School Governor at Ryde School with Upper Chine and a Brother of the Art Workers Guild.

As Chief Executive, Mary-Alice is responsible for the strategic leadership and management of the organisation. This involves a wide range of duties including the exploration of new business opportunities, ensuring our social objectives remain central to the design and delivery of all our programmes and services.

Mary-Alice was instrumental in the establishment of Creative United in 2012 as a spin out from Arts Council England. Since then, she has successfully led the growth and development of the business, working closely with the Board and Staff team, and in collaboration with a wide range of partners across the public, private and higher education sectors.

Having studied at Falmouth School of Art and with a degree in History of Art from the Courtauld Institute, her background and professional expertise is firmly rooted in the visual arts. However, she is also passionate about music and the performing arts. In addition to her work at Creative United, she is involved in a voluntary capacity on the Board of a number of other arts organisations including New Contemporaries and the Oppenheim-John Downes Memorial Trust.

Sanaz Amidi is a highly accomplished leader in the arts, and is known for her dedication to working with disadvantaged communities, and uses the arts as a means of bringing positive change to the lives of people facing challenging circumstances. Sanaz was a member of the British Council's Creative Hubs Advisory Board for the UK, and has worked on projects across Europe, from Sweden to Armenia.

In her own right, Sanaz is a figurative painter with a degree in Fine Arts from London's Central St Martins and Camberwell College of Art (now University of The Arts), as well as a trained accountant and an executive coach. She holds a Global Executive MBA from the IESE Business School and a Diploma in Strategy in Not for Profit Management from Harvard Business School. These multifaceted qualifications have underpinned a highly successful career in the creative industries, where she ran Rosetta Arts (2007-2013), transforming it from a small educational charity to an acclaimed exemplar of effective socio-economic regeneration through the arts, working with some of the most disadvantaged multi-ethnic communities in England.

She currently has an international consultancy practice working in the creative economy, is an executive coach and a professional board member supporting English National Ballet as a NED and Trustee, Chair of Creative Newham, Special Advisor to the Contemporary Visual Arts London, and has been an advisor for the UK Government, especially on the essential value of arts education, and is a frequent speaker at international conferences on the creative industries.

Suzanne joined the Board of Creative United in January 2019 because she is passionate about arts and culture; making sure that everyone in society has equity of experience and opportunity.   Creative United’s vision and values mirror her own.

She has held a number senior, leadership and governance roles over her career and she regularly volunteers for Breast Cancer Now and MacMillan Cancer.  For 25 years, she led Attitude is Everything, a charitable organisation which connects disabled people with the music and live event industries to improve access together.

She was awarded an MBE in the Queen’s Honours in June 2013 for services to music, arts and disabled people, she was conferred an Honorary Fellowship by Falmouth University in July 2022, and she has won other awards for her work.

Now she is a creative consultant, supporting disability diversity in arts and culture, climate sustainability and cancer patient advocacy.  As a disabled, working-class woman who lives with a cancer diagnosis, she proves that lived experience is a powerful tool for systemic change.

Image Credit: Breast Cancer Now 

Katherine Hall is a Digital Strategy Consultant and Company Director with over 20 years’ experience delivering complex digital transformation projects across the arts, culture, and not-for-profit sectors. Through her consultancy, Unit 1, she works with organisations to use technology in meaningful ways that support creativity, innovation, and public engagement.

Katherine has led recent projects for Southbank Centre, The Courtauld Institute of Art, and Clore Leadership, helping implement user-focused websites and systems that streamline operations and expand reach. Her earlier career includes founding and running the digital agency Red Leader (acquired by Cog Design), and serving as Head of Digital at DACS, where she led digital transformation and championed the use of blockchain and AI in the arts.

She is also co-director of Rendezvous Projects CIC, where she works under the name Katherine Green, leading creative heritage projects that combine social history with digital storytelling. Recent projects include Sound Waves: Music in Newham and Sweet Harmony: Radio, Rave & Waltham Forest. As a practising artist, her photography has been exhibited at the National Portrait Gallery and Open Eye Gallery.

She brings to the board a combination of strategic insight, hands-on experience of digital innovation, and a strong commitment to championing the role of freelancers and artists within the creative economy.

Nick is a Professor of Economic Geography, Pro-Vice Chancellor Cultural and Creative Economy and Executive Director of the recent Research Centre for Creative Economies at Coventry University. He joined the Board of Creative United on its formation and is Editor-in-Chief of European Urban and Regional Studies: Sage Journals. Nick returned to academe with Coventry University; previously he was Consulting Director, Economic Development and Economic Policy at international policy and evaluation house ICF GHK and a Visiting Professor at the Centre for Urban and Regional Development Studies (CURDS), Newcastle University.

Nick has long run, substantial and wide-ranging experience of thought leadership and the direction and management of research and consultancy projects on economic and social development. Current projects include: Createch Frontiers, CWX - Coventry and Warwickshire Exchange, Mind the Understanding Gap: The Value of Creative Freelancers – Creative United and HOME | Creative Accounting. From 2019 – 2023 Nick led Coventry University’s Evaluating Coventry UK City of Culture 2021.

Hannah Kayi Mason is strategic leader, cultural producer and change agent with an exceptional track record- natural gift of working at the intersection of inclusion, art and culture across diverse stakeholders within the public and private sectors. She has over 20 years’ experience in the arts, education, public and private sectors.

Working at the intersection of inclusion, art and culture, her experience spans music, theatre, digital media, equality and diversity, contemporary visual arts and heritage. She is currently the Head of Social Entrepreneur Support at UnLtd, Foundation for Social Entrepreneurs managing a team who deliver a complex portfolio of awards by finding, funding and supporting people from the most marginalised communities who have the solutions that change our society for the better.