Why should employers sign up to ArtsCard? Here are three reasons why engagement in the arts is beneficial to employee wellbeing and productivity.

What is ArtsCard?

We launched ArtsCard in December, the UK’s first app-based employee benefits scheme to focus exclusively on arts, culture, and creativity.

With employers such as Picturehouse Cinemas, Imperial College Healthcare CharityHome Retail Group and more already signed up to the scheme, ArtsCard offers employees discounts and deals across a wide range of arts organisations spanning theatre, galleries, museums, comedy, film, dance, and music.

ArtsCard’s 50 current arts partners – which includes the likes of the BFIFolkestone TriennialThe Old VicWhitechapel gallery, and the Science Museum – represent the best of the UK’s arts and cultural landscape, and the app provides them with a unique opportunity to attract new audiences.

For employers, ArtsCard offers companies large and small an opportunity to engage their employees in cultural activity. Why is this important? Here are three reasons why:

1. Exposure to art increases happiness, and therefore productivity

“If you enrich a space people feel much happier and work better; a very good way of doing this is by using art”, revealed Dr Craig Knight, expert on the psychology of working environments, in a recent piece on art and staff productivity.

2. As little as two hours of engagement with arts activity a week boosts wellbeing 

How much arts activity do you need to be mentally healthy? According to a recent study published in BMC Health, two hours a week is the threshold that ensures arts activity makes a measurable difference to how we feel. “Arts engagement increases happiness, confidence, self-esteem and reduces stress and social isolation”, said Dr Christina Davies, who led the study.

3. Companies that foster creativity are 3.5 times more likely to achieve revenue growth of 10% or more than their peers

….found a study by Adobe and Forrester that investigates the impact of creativity on business results.

Interested in becoming an arts partner, or employer partner with ArtsCard? Find out more.