Founded in December 2016, East London Baby Co designs baby-approved, kid-proof jewellery that’s tuggable, chewable, washable and, importantly, super wearable and loved by parents. With an eye on trends and a focus on making jewellery that looks like actual jewellery, it’s the perfect gift for any mum to feel a bit more ‘her’ whilst also working as the perfect on-the-go teether.

East London Baby Co joins the Forge Fashion programme.