And They Wear was founded in 2019 by Lucy Mackay after an obsession with vintage kids clothes turned from a past time into a career.  After a 15 year stint in womenswear buying Lucy’s goal was to create a luxurious and contemporary place to shop high quality kids vintage clothing and footwear.  She takes on the hard work of sourcing while style conscious parents can find highly curated collections of on-trend kidswear.

Lucy is also a freelance stylist, shooting and directing all of the And They Wear campaigns and also styling for other fashion brands.

And They Wear joins the Forge Fashion programme.