About Creative United

Yaw Owusu is Liverpool-based creative consultant who specialises in the strategic design, development and delivery of music and music culture projects, programmes and initiatives that deliver long-term impact for creatives, brands, organisations and communities. He believes that the empowerment and platforming of under-represented voices, cultures and stories strengthens and bolsters the art media and culture we consume

Yaw has worked with the likes of Google, MTV, BET, MOBO, BBC, Universal Music Group, Levi’s, Liverpool Football Club, The Fader, Bauer, Diageo and more. He has also helped launch the careers of multiple artists and has produced several acclaimed radio, television and documentary projects for the likes of BBC Radio and TV, Spotify and more.

 Yaw is considered a change maker in the UK music industry - working both regionally and nationally to disrupt the imbalance that exists in order to make a more equitable industry for all. This can be seen through his groundbreaking work with projects such as Google’s Union Black, POWER UP, LIMF Academy, Open Sauce, Liverpool Against Racism (first city-wide festival of its kind in the world) and the £6.75m music innovation programme, Music Futures.

For his extraordinary work in the sector, Yaw was awarded an Honoured Friend of Liverpool Institute of Performing Arts by Sir Paul McCartney, a Leader in Music award by the Mayor of Liverpool and a Senior Leader Changemaker Award by B&BAN and BRiM. Yaw is a CLOCK Sector Expert.

Stephen is a creative industries strategist and cultural policy consultant with nearly two decades of experience helping artists, cultural leaders, entrepreneurs, and policymakers navigate complexity and build meaningful, sustainable change. As a Director and consultant at Nordicity, Stephen has advised national governments, international agencies, and grassroots organisations across the UK and around the world — from London, Iraq, Jamaica and Lebanon, to Uganda, Philippines and Pakistan. His work supports inclusive creative economies, cultural infrastructure, and creative enterprise development in places facing crisis, inequality, or rapid transformation. Stephen blends deep systems thinking with participatory practice. Whether coaching an early-stage creative entrepreneur or designing a national creative economy strategy, he starts with the lived experiences of local people and communities — then builds outward, drawing on global evidence, policy insight, and creative collaboration to shape grounded, implementable solutions and transformational change. A trusted evaluator and facilitator, Stephen uses both numbers and narrative to tell powerful stories — backed by data, driven by human voices. He’s delivered strategic support to the British Council, UNESCO, BFI, Arts Council England, and countless artists, funders, councils, and collectives.

He has supported clients across the public, private, and non-profit sectors to measure impact, develop strategies, and unlock the potential of creative people and places. Stephen is a Clore Social Leadership Fellow and an OECD Summer Academy on Culture and Local Development Fellow. He is co-chair and trustee of Raze Collective, a CoSTAR Network Creative Industries Assessor, and a mentor to emerging leaders across the creative industries.

Diane is an Artist/Creative Partner and Consultant supporting talent across the Arts, Music, Film and Entertainment industry. She provides one-to-one consultancy underpinned with a coaching philosophy. Clients include music artists, talent managers, entrepreneurs and freelancers working in all areas of the arts and creative world.

In a career spanning A & R, Artist, Producer and Studio Management, Diane’s managed the international careers of numerous music artists, songwriters, performers and record producers. She's secured partnerships with Major and Independent record and publishing companies and run self-releasing artist businesses.

Camille is passionate about supporting entrepreneurs with their mental health, so that they can focus on what they do best: making great ideas happen.

She’s spent all of her working life in entrepreneurship. After 2 years in a social enterprise start-up in Oxford, Camille joined Imperial’s Enterprise Lab in 2017.

Until September 2024 she ran their start-up development programmes, the Venture Catalyst Challenge and WE Innovate, supporting hundreds of entrepreneurs in the process. What she noticed along the way were the intense psychological demands of entrepreneurship. It’s what led her to train as a Co-active coach and move on to coaching founders full-time.

As a coach, Camille support founders and entrepreneurs to:
• develop new patterns of thought and action when the current ones aren’t serving them;
• develop mental tools and resources for resilience;
• create space and time for themselves;
• connect to their purpose; - reflect and process thoughts and feelings in a neutral space.

She also design and deliver workshops teaching entrepreneurial skills for those at the early stages of the process.

Jonathan is the Industry Relations Manager at the Music Manager’s Forum, and is also founder and director of ThinkMusic, a company specialising in music business research, consultancy and project management, delivering projects for a range of charities, NGOs and corporates including British Council, PizzaExpress (PX Records), Musicians Union, the IPO and Help Musicians. A musician by training and now a qualified Project Manager (Prince 2), previous lives include over a decade as a session musician, moving into composer management, and subsequently, for 15-years, was Programme Director at MusicTank, University of Westminster.

Laura Mulhern is a marketing and business development specialist, working with people and places to make a positive impact to their business, their communities and their environments.

She founded her practice STØRIIE in 2008, that provides narrative marketing strategies, place branding, audience engagement, marketing consultancy, and content strategy for clients across the UK.

Through this work, she founded the support platform Plan Make Do® in 2019 which is aimed at creative start-ups and SMEs to develop their business skills and creative practice. It offers mentoring and business development programmes delivering talks, workshops and resources to institutions, co-working communities, councils and independent businesses.

Clients to date include Mayor of London, The National Trust, Winchester City Council, Isle of Wight Council, Spelthorne Borough Council, Crafty Fox Market, Arts University Bournemouth, BoConcept, Hall & Woodhouse, The British Library and Art Asia & Southampton Mela.

Annegret Affolderbach is an ecological artist and visioning coach.

With wide-reaching vision for planet and people, her work awakens us to the unexpected rooted in ecologies, cultures and lifestyles. She weaves together sensory artworks, experiences and creative strategies in response to landscapes and cultural elements found within. Her works are powerful activations that raise awareness about the interconnectedness of people and our ecologies reminding us of our kinship with the more-than-human-world.

For over two decades, Annegret has lived and worked across the global North and South, creating works addressing themes of water, sustainability, over-consumption and cultural transformation. Her background in pioneering sustainable fashion combined with her experience as an editor and curator, make her an invaluable voice in the fields of art, fashion, culture and sustainability.

She is a sought after visioning coach guiding creatives and cultural changemakers on their paths of building visionary and wholesome futures, projects and businesses. Amongst her clients are creative visionaries, entrepreneurs, designers, writers, artists, photographers, film directors & producers, curators, creative directors & cultural strategists, architects & structural engineers, activists, healers, luxury wellness and beauty consultants, and more.

Louise Emerson works with organisations on growth, change or re-focus; developing successful sustainable strategic and business plans with a focus on increasing income, creating value and developing customers; building teams; establishing partnerships and developing the reach and messaging of organisations. She is pragmatic and focussed whilst taking a creative approach

She coaches managers and entrepreneurs across sectors: creative, culture, F&B, Telecomms, NHS, Pharmaceuticals, Media etc

Louise has over 25 years’ experience of running organisations having led a number of organisations; notably, Head of Business & Commercial Strategy, Natural History Museum and previously CEO of Cheltenham Festivals; before setting up her company Take the Current.

She has led organisational change, brand development, commercial development, worked with Boards, led partnerships and complex negotiations with partners including The Times, Panasonic, British Airways, EDF, SKY, Veolia Environment etc

Louise is an accredited Coach and Mentor and holds an MBA.  She is a Mentor for the Arts Marketing Association and the Impact Hub, Kings Cross.

Nat is an accredited business coach, trainer, and facilitator and she holds a professional certification (PCC) from the International Coach Federation and is certified specialist ADHD coach. She is passionate about helping creative micro businesses, artists and makers and specialises in coaching business owners to gain clarity on their business vision, strategy, and plans whilst improving their confidence and helping them build resilient businesses. Nat is also a co-founder of the creative business network Hive Collective CIC, which was formed in 2016. She is passionate about connecting the local community and is on a mission to inspire small business owners to partner and collaborate with each other.

Sabina Strachan is a consultant and trainer with 25 years' experience working in management consulting, research development and heritage management across multiple sectors in culture and the creative industries and in higher education.

Sabina founded how2glu in 2018 (www.how2glu.com) which develops and supports collaboration between individuals and organisations through consulting, training, facilitation, organisational development and bespoke resources. Sabina is skilled at helping people get to the root of issues and working in partnership to find innovative solutions. She uses how2glu tools and step-­by-­step processes developed through design thinking and graphic facilitation to help people navigate complexity.

Recent clients include V&A Dundee, Sheffield Culture Collective, Hartlepool Museum & Art Gallery, The Alasdair Gray Archive, and Seven Stories: The National Centre for Children’s Books. Projects include cultural strategies for Glasgow and Sheffield, a design sector strategy for Scotland, a partnership business model review and investment strategy, a coaching programme for Creative Economy post­doctoral fellows, innovation first steps programme for healthcare researchers and clinicians, and business development training for West Yorkshire creatives.

Previously Sabina headed up BOP Consulting’s Scotland office, an international creative economy research and management consultancy. There, her projects included the £13.2 million Glasgow Commonwealth Games Cultural Programme evaluation, Edinburgh’s Festivals 10-­year strategy and Stage 1 business plan for the £68 million Burrell Collection redevelopment. She has also worked as a partnership developer for the University of Glasgow/Glasgow Life and in various heritage management roles at Scottish Canals/British Waterways and Historic Environment Scotland.

Sabina is a trustee of a SWAN Autism (Scotland) and a researcher development mentor.

I am a business development consultant specialising in advice, support and future planning with organisations working in the heritage, arts, culture, festivals & events and community housing sectors.

I work with enterprises and organisations of all shapes and sizes and have had real success in supporting small community organisations achieve sustainable growth through a process of 'asset based development', supported private businesses and not-for-profit enterprises access significant investment finance as well as working with public bodies manage their future culture and heritage investment plans.

I take a client centred approach to my work but always bring a hard reality check to the process.

John Anderson is an experienced and successful senior manager whose strong leadership and management qualities have been acquired working within the public, private and voluntary sector.
During this time, he has gained significant project and general management experience, an ability to lead teams with a varying range of skills and experience, and the commercial acumen and organisational abilities to manage regional charities, public sector departments and major regeneration programmes.
Since becoming a freelance consultant in 2013, John has supported a variety of charitable, private & public sector organizations with business planning, implementing effective governance & team structures and fundraising activities as well as delivering several individual projects.

Throughout his career, he has worked with a variety of organizations and initiatives that have their roots in the arts, heritage and creative sector. He has coordinated a major business and enterprise support programme for creative organizations on Merseyside and worked a range of arts organizations across the region on neighbourhood regeneration programmes. Over the last 5 years he has:

• Delivered a governance review for the Community Radio Station, Wirral Radio.
• Worked with Daniel Adamson Preservation Society after the charity received £3.8 m Heritage Lottery Fund grant to restore a historic Steam Ship on implementing their business plan and supporting the organization make the transition from a group of enthusiasts to a commercially minded social business.
• Helped facilitate a merger between the Scarborough Museums Trust Creative Business Centre, Woodend.
• Undertaken a short review of the arts centre, the Blackwood Miners Institute and its role in this South Wales town evening and night time economy.
John is also Chair of Northwich Town Centre Heritage Lottery Initiative and a member of the Institute of Economic Development

I have over 25 yrs experience of working in the voluntary & community sector, social enterprise and social finance sector, cultural, creative, heritage, and business sector.

I have been a freelance Enterprise Consultant for 15 years, and during my time as a freelance consultant I have supported a diverse range of organisations across public, private, and third sector throughout the UK focusing on a range of priority start-up, development, and growth areas including - income diversification including traditional funding and fundraising, social investment, and private sector investment, change management and organisational development, marketing and communications, partnership working and collaboration, training and development on volunteering, funding and financial diversity, leadership, governance, and networking, event planning and management, feasibility and research studies, and governance change support.

My current and previous includes:

• Business Mentor for a range of organisations and support programmes including:
o Creative United:
- Rebuilding Heritage
- Heritage Compass
- Prosper North
- Re:Create Westminster
o Architectural Heritage Fund – RePlan
o Social Investment Business - RePlan
o Theatres Trust – Skills Bank
o Barnsley Metropolitan Borough Council – Bounce Back Support
• Event Co-ordination of a 2day Conference for the Institute of Conservation
• Speaker at a range of events, conferences, and workshops
• Development and delivery of various workshops and webinars including:
o Fundraising and income diversification
o Corporate engagement and support
o Business and Operational Planning
o Good Governance
o Partnership development and collaboration
• Support for a range of UK based heritage, arts, libraries, museums, archives, charities and social
enterprise organisations on a variety of operational and strategic areas as highlighted above
• Delivery of a National Fundraising training program across the UK on behalf of The National Archive
• Governance and Social Enterprise training for a range of funders, and infrastructure support
organisations
• Development and delivery of ten networking events connecting charities, social enterprises, museums, arts and heritage organisations with business and corporate sectors to share knowledge, expertise and best practice

I also work very closely with a range of local, regional, and national funders and social investors so that I can keep up to date on funding, income diversification, policy changes, updates, and opportunities for my previous and current clients. I also work with lottery distributors, local, regional, and national trusts and foundations. As I work across numerous sectors and disciplines, the resource library I have developed over the past 25+ years is substantial and enables me to provide my clients with a range of added value support
through top tips, templates, case studies and examples of best practice.

Jane Rice-Bowen is a Yorkshire based Arts Management Consultant who works across artforms supporting individuals and organisations with visioning, strategic planning, fundraising and good governance.

Jane believes in the transformative power of creativity and has spent her working life creating opportunities for people of all ages to play. She was the Chief Executive of The National Centre for Circus Arts in London for over a decade and the Joint Principal of the Conservatoire for Dance and Drama which provided world class vocational training for young actors, dancers, theatre technicians and circus artists.

Jane is a trustee of Eureka! the charity which operates the National Children’s Museum in Halifax and Eureka! Science + Discovery on the Wirral and was the Chair of the Board from 2022 to 2025.

Fiona Mitchell-Innes is a culture focussed consultant, specialising in creative, successful and realistic business development and planning, organisational development and change management, all with arts and heritage organisations. This has included having management positions in large organisations like Arts Council England and the Natural History Museum, to consulting and supporting many small and medium sized cultural organisations in developing their businesses to be more sustainable, resilient and effective.

In the last 8 years she has worked as a freelance consultant supporting arts and heritage organisations, and museums, helping them meet their full potential as businesses. She covers many areas of business development and values working with as wide a team as possible – from the Chair and CEO, to the volunteer, as experience has shown that every team member has a vital contribution to play to ensure that organisation thrives.

Particular skill sets include:
• Helping organisations identify weaknesses and where change in process or structure can bring new opportunities
• Devising and delivering change management to aid resilience
• Creating a meaningful mission that can connect to audiences, staff and partners
• Creating strategic business plans with clients that are realistic and agreed by all parties – so the organisation has a clear path to success
• Effective Board recruitment and development
• Skills audits to assess where strength lie and where organisations can improve their knowledge
• Creating and developing creative and effective team development programmes
• Strategic communications: Marketing and PR – placing your organisation where you want it to be seen
• Crisis management
• Partnership development
• Mentoring and coaching staff at all levels
• Creating successful fundraising strategies
• Writing successful funding bids

She works in a way that is inclusive and free from jargon. She is vastly experienced in all areas of facilitation, Action learning and development for all staff and uses a variety of techniques that ensure there are some quick wins for development, as well as longer term realistic goals that are timed and achievable – as well as be stretching, business focussed and creative.

Emma is a business growth coach, working with businesses to help them grow using their current assets, identifying new products and services or identifying funding.

After over 20 years working in the Tourism, Cultural and Heritage industry for SMEs and public sector bodies, Emma set up her own business to provide support and guidance back into the sector she had developed her career through. Her business provides consultation, mentoring and guidance specialising in cultural, heritage and events/festival markets, recently completing a project to create commercial bookable experiences in places of faith across England.

Emma is based in the midlands but travels the length and breadth of the country and has even travelled to the US to support projects.

Over the past 6 years Emma has been part of the business support programme in Staffordshire working on a 1-2-1 basis with around 100 businesses to work with them on marketing, communications, staff development, funding, business planning and vision setting, each business was very different but we spent time together it identify their goals and the path needed to get there. Within this project and with private clients Emma has worked with a number of funding bodies to bid for and successfully receive funding for capital and revenue projects, from rural funding to heritage lottery funding to Arts Council Funding.

Andrew is an experienced leader of organisational change with particular experience of strategy, business development and fundraising across the charity, voluntary and social enterprise sector. As well as skills in coaching, mentoring and business advice he brings huge energy and enthusiasm for building, scaling and growing organisations to enable organisations and individuals to be more resilient and to fulfill their vision.

His key skills and experience include:

• Business Development
• Funding, Finance and Risk
• Governance and Policy
• Digital
• Marketing and Communication
• Experience in dealing with HNWIs and senior people across all sectors in the UK and internationally

James is a business founder and Creative Industry Business Adviser with over a decade of experience helping creative entrepreneurs build sustainable enterprises. As Founder of West Creative, he has worked with clients from the Royal Opera House to the British Council, and as Co-Founder of FEVVERS, he’s championing sustainable materials across luxury fashion. Having advised more than 500 creative businesses, he’s an expert at untangling business issues and explaining the way forward in a style that makes sense. His specialities include market strategy, sales, product development, business planning, and growth.

Work

FEVVERS

Gill is an executive and business coach, based in Pennine Yorkshire and working across the UK and internationally. Since 2003 she has worked with over 230 creative and digital organisations, across all art forms and creative disciplines.

She also has undertaken over 100 pieces of strategic and governance focused work with arts organisations of all creative persuasions across Yorkshire,North West, London and Midlands. Prior to this Gill had a 20-year career in banking - 15 of which were in the City of London. She spent 10 years as a commercial banker, then gained an MBA from Warwick Business School, and spent 10 years as strategist, marketeer, corporate communicator and change manager. Her final role was at a senior level with Halifax plc. She graduated with a 1st in Fashion Design in 2003 and operates her own bespoke clothing company, Your Ultimate Working Wardrobe, alongside her coaching business. She specialises in working with creatively and mission led businesses in Strategic and structured thinking to bring clarity to existing business models; business model innovation; business, operational and financial planning; taking the fear and confusion out of financial complex management; building effective boards and governance structures; building effective leadership teams; coaching through change, periods of upheaval and crisis.

Nigel mentors and coaches small businesses, mainly in the creative industries. He specialises in designer-makers in sectors such as: fashion; jewellery; textiles; illustration; ceramics; interior products etc. Based in London, he has been advising small businesses since 2005. Having trained as an engineer, he worked in production/ manufacturing for 26 years in a variety of roles such as production management, sales & marketing, and general management, including running his own small business, before applying his experience to supporting developing creative businesses. He also has experience in the charity sector having been a Trustee, Company Secretary and Treasurer for a charity. Nigel is a Specialist Advisor with Fashion Enter, an Associate of Cockpit Arts and a Business Advisor with Creative United.

Vanessa is a Director of Cultivate, the cultural organisational development agency and a freelance consultant. She was the first General Manager at Perth Theatre and went on to hold senior marketing and audience development and management roles at major UK companies including Traverse Theatre Edinburgh, Birmingham Rep, Nottingham Playhouse and Leicester Haymarket.

She worked with Arts Council England for 13 years specialising in marketing and audience development and business planning for major capital projects. During this period she continued to deliver business and organisational consultancy to an extensive range of cultural and heritage organisations throughout the UK and abroad as well as for Arts Council England and Arts Council Wales.

Vanessa specialises in governance, business planning and implementation, advocacy and developing skills and strategies for marketing, audience development fundraising, philanthropy and income diversification. She has developed a range of toolkits, templates and training workshops on governance, business and strategic planning, marketing and audience development. Her publications include "Subscription What Now" following research in the USA and UK.

She has facilitated and created events and conferences on audience development, capital development and philanthropy and managed a range of training programmes for Cultivate, Arts Council England and Arts Council Wales

She is a Fellow of the Royal Society of the Arts, was Chair of Origin Dance Company from 2012 to 2017and has served on a range of arts boards including Riverside Studios, Dance 4 ,Audiences UK and the American theatre company, Fusion in Albuquerque, New Mexico.

Vanessa recently led the UK partnership with Arts Manager International with Michael K Kaiser on the ACE Building Resilience Fundraising and Diversification of Income programme.

Originally a Commercial Banker, Helene is a highly experienced FinTech Programme Director, Exited Entrepreneur, and Educator, and currently MD of the global Rainmaking Colab FinTech Programme, a world-first, post-accelerator programme connecting Series A+ FinTechs to Tier 1 banks financial institutions in order to create genuine commercial opportunities for both. She also successfully created and launched the Inaugural Programme of Education and Events for Innovate Finance, the UK FinTech trade body. Helene has worked tirelessly to enable commercial engagement, investment and genuine growth for her current cohorts, as well as those she’s worked with during her time at Grant Thornton on accessing finance.

Named a Top 10 Influencer in SME Funding, Helene is the sole author of Business Funding for Dummies (Wiley), and a contributor to The Parliamentary Rose Report on Female Funding in FinTech).
She is a regular judge, speaker and moderator for the Tech community and was named on the Computer Weekly 100 Women in Tech Award 2018. She was also recently inducted into the St George’s Leadership Foundation at Windsor Castle.

Ellen O’Hara is an independent coach and consultant in creative and cultural enterprise with 18 years experience spanning the private, public and third sectors. She has designed and delivered enterprise and business development programmes for Nesta and Arts Council England (Digital Arts & Culture Accelerator), Innovate UK (Enterprise Skills for grantees), British Council, Creative United, and the Clore Leadership Programme. Ellen delivers coaching, consultancy and facilitation in strategy and planning, business model innovation, income diversification, enterprise capabiity, and access to alternative finance.

Recent clients include National Theatre Wales, Warwick Ventures, Turner Contemporary, Coney, Metal, Theatre Centre, Stopgap Dance Company, Clore Leadership, New Art Exchange, Big Issue Invest, Creativity Works, Crafts Council, Nesta and British Council.

Ellen previously held roles at award-winning craft incubator Cockpit Arts, the Prince's Trust and Arts Council England. She began her career in management consultancy at Arthur Andersen. She is a published researcher, Clore Leadership Fellow 2014/15, SFEDI accredited coach, Fellow of the RSA, holds a degree in Economics & Econometrics from the University of Birmingham and a postgraduate diploma in Administrative Management.

She sits on the board of regional theatre company Little Earthquake and is also co-founder and editor at City Writers Room, a place for writing about people, places and ideas on the theme of city. She works internationally and is based in the Derbyshire Dales, UK.

Stuart graduated in Interior and 3d Design from Kingston University but on graduation started his own fashion brand with his partner. They designed and sold their range of women's occasion wear for over 25 years as an independent label. Wholesaling to stores and boutiques all over the world as well as opening their own retail outlets in London's Carnaby Street and Kensington High Street.
Five years ago as a development from mentoring fashion start-ups, he began a new career as a freelance business advisor offering 1-2-1 bespoke advice to a variety of creatively minded businesses. He further developed his own workshops and training presentations based around creative business growth and management.
He enjoys working with all kinds of creative enterprises, large and small and get great satisfaction from helping them develop their full potential.

Remi Harris has 15-years’ experience in the music industry as a senior manager, mentor and business adviser and is qualified with an MBA and a certificate in Business Mentoring. She has secured more than a million pounds of grants and loans for her clients. She also has some knowledge of digital, design, TV and film. She is author of the book: Easy Money? The Definitive Guide to Funding Music Projects in the UK (2013). Remi is based in London.

Andy has worked for over 30 years in the creative industries. He has experience of working with various business models from commercial to not-for-profit and has sat on various boards and committees.  He is currently a Board Member for Freedom Festival Arts Trust in Hull that runs an annual 3 day festival attracting 115,000 people. He splits his time between Northumberland, where he lives and runs a commercial art gallery, and Hull where he runs a  live music venue, a multi-disciplinary venue, live music pub and ticket agency. Andy is passionate about working with creative people and businesses, ensuring their viability as small businesses whilst maintaining their creative focus.

Olga has many years of experience running her own small enterprises and advising businesses. She mentors and advises in the start-up and small business sector, with experience across many industries including furniture, fashion, craft, interiors, retail and social enterprises. Her career and own entrepreneurial activities have covered hospitality, events, food and drink manufacturing and fashion.  She is primarily a business development and sales and marketing practitioner, particularly skilled at developing the customer propositions, ensuring that her clients can build sufficient demand to ensure success and helping them to achieve an effective online presence.