ArtsCard was piloted by Creative United in 2015-16 as the UK’s first employee benefits programme focused exclusively on arts, culture and creativity.
Launched in November 2015, ArtsCard was made available to around 50,000 employees working for a number of different public and private sector organisations giving them the opportunity to access a wide range of arts and cultural events and activities taking place in London and the South East area of England.
The concept behind ArtsCards was to two-fold:
- to diversify the employee benefits market by highlighting the value and benefit of regular engagement in arts and cultural activities for staff, promoting improved work/life balance and helping companies attract and retain talent and build the value of their brand;
- to build greater visibility, new audiences and increased sales revenues for a wide range of arts and cultural organisations located within easy reach of those workplace communities.
ArtsCard was developed by Creative United in partnership with Kodime Ltd as a mobile app for both iOS and Android phones, and was made available on a pilot basis for employees of the following organisations:
- Picture House Cinemas
- Kent County Council
- Somerset House Trust Tenant Community
- Home Retail Group
- Imperial College Healthcare NHS Trust
Arts organisations involved in the pilot programme included the BFI, Science Museum, Sadler’s Wells, National Theatre, The Barbican, English National Ballet, Turner Contemporary, RichMix and Shakespeare’s Globe.
Mary-Alice Stack, Chief Executive of Creative United, said:
‘We were very excited to bring ArtsCard to the employee benefits market on a trial basis in 2016, and remain committed to exploring ways to demonstrate how the arts can be of significant value to both staff and employers by promoting regular engagement in cultural and creative as a means of reducing levels of stress, improving staff well-being and better work/life balance.’