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Creative United announces the next edition of the Future of the Art Market series

Following the success of the inaugural Future of the Art Market Report and Unconference event in November 2019, Creative United is excited to announce FOTAM 2020: Redefining Value In The Art Market, a series of events and interactive discussions taking place from 19 – 30 October 2020.

This year’s series picks up on shifts and challenges identified in the initial report, with many gaining new relevance in light of the disruptions and developments that have taken place over the course of 2020. Reflects on these changes, the programme sets out to address them by proposing that we need to redefine value in the art market.

Organised around a set of core themes – Redistributing PowerShared InfrastructuresExpanded Formats and Reconsidering the Local – artists, activists, academics, and arts industry will come together across four key events, with the aim to support one another to realise alternative futures within the art world.

Together we ask:

Can value in the art market be reconfigured beyond the privileged few?
What would be the economics of such models?

The series of events is curated by Lucy Rose Sollitt, author of the Future of the Art Market Report, with each of the four events developed in collaboration with a group of ‘Co-Conveners’ and guest speakers

Expanded Formats – Tuesday 20 October, 1 - 2.30 PM BST

Lucy Rose Sollitt and Jo Townshend of UCL Innovation & Enterprise bring together guests from the field of art and technology to ask how the art world approaches selling and experiencing art online. As the market moves online, the event explores the accompanying economic and ideological models and asks what practice, communities and models to take inspiration from.

Shared Infrastructures – Thursday 22 October, 1 - 2.30 PM BST

Addressing who can or would actually benefit from a sharing economy for the art world, CEO of Vastari Bernadine Bröcker Wieder will be responding to audience insight gathered prior to the event, asking the question – what can be shared in the art world?

Reconsidering the Local – Tuesday 27 October, 1 - 2.30 PM GMT

Gallery director and Curator Patricia Fleming and Sales Director Thalia Spyridou of Patricia Fleming Projects, Glasgow, will lead panellists and audiences to consider the artistic communities operating outside of international art centres and how to break down the barriers to the contemporary marketplace.

Redistributing Power – Thursday 29 October, 1 - 2.30 PM GMT

Rounding off the series, Afro-Carib cultural activist, producer and curator Helen Starr is joined by guests to draw a comparison between the cultural economy that contemporary art now inhabits and the extractive logic of the colonial plantation system. Together, we contemplate the critical implications that these economies have on the artworld and its institutions.

Entry to all of the events in the FOTAM 2020: Redefining Value in the Art Market series is free, with all events taking place online.

Book tickets and see more information on the FOTAM website.


For press and media enquiries, please contact:

For ticketing enquiries, please contact:

Download the press release here
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