Prosper case study: how Salford Community Leisure Trust developed curatorial-led programming

Salford Community Leisure Trust (SCLT) manages and delivers sports, lifestyle, library and cultural services across 40 venues in Salford, Greater Manchester with the aim of enhancing the physical and cultural wellbeing of the community.

Use of Prosper

Via their ‘Museums’ strand of work, SCLT utilised their allocated 12 credits primarily on a Business Advisor but also on two Masterclasses (‘The Business Model Canvas’ and ‘Identifying and Monetising Your Assets and Intellectual Property’). They also utilised AMA’s online ‘CultureHive’ resources.

Key business outcomes

SCLT reported the following business outcomes of Prosper around taking steps to become investment ready and launching new products/services:

  • Planned more curatorial-led guiding themes for each 18-month programme of events and activities, resulting in better articulation of the programme and requiring far greater coherence of applications from artists and groups.
  • Able to make a much better ask of new funders and sponsors of the programme, enabling the potential for social investment in the near future.
  • Undertook work to identify the true costs of events to see how they could further commercialise this opportunity: assessing where surpluses could be made, analysing the local market in venue hire and, in response, reviewing pricing structures.
  • Launched a new product: utilising images of paintings/exhibits in the SCLT’s collection, they have piloted licencing these images online (for sale) in order to generate more commercial revenue.

Conclusion

SCLT have been able to improve their investment readiness via curatorial-led events and activities programming, and further their aims for commercial revenue via a strategic approach to events opportunities and a new commercial product.

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