Calling all creatives! Join us for our new lunchtime webinars
Do you have a creative business operating within a sector such as craft, design, visual arts, performing arts, music, digital, film, or fashion? Led by two of expert business advisors who have worked on the Creative Industry Finance programme, our new lunchtime webinars will help you achieve your business goals. Sign up for one webinar, and we'll send you a half price discount code for a second!
This 1 hour lunchtime webinar will help you identify and use your USP - your Unique Selling Point - so you can strengthen and improve your marketing and business outcomes.
Expect relevant and valuable insights and tips with opportunities for you to ask questions and interact with others in the session, all from the comfort of your computer screen.
In this webinar, you will gain insight to help:
- Differentiate your organisation/offer and understanding how to position it to get noticed
- Distilling what it is you do, why it matters and how best to communicate it
- Do’s and Don’ts – examples of what works and traps you should avoid when working on your USP
The session will be lively and full of different approaches to get your marketing imagination flowing and will be led by Creative United's expert business advisor James West, who has previously provided support through the Creative Industry Finance programme.
James is an expert at bridging the gap between creativity and business growth. He has supported over 50 London based creative businesses, sits on several boards and is a member of the Chartered Institute of Marketing. A successful business owner himself, working with clients including the Royal Opera House, The Pleasance Theatre Trust and Hoxton Hall, James understands first-hand the challenges facing today’s entrepreneurs. A specialist in theatre, events and experiential marketing, James is also well-versed in coaching a variety of early stage and growing businesses.
This 1 hour lunchtime webinar will help you get to grips with the essentials need to know to grow and develop your business through your own killer business plan.
Expect dynamic and valuable insights and tools with opportunities for you to ask questions and interact with others in the session, all from the comfort of your computer screen.
The webinar is for anyone who wants some guidance on how to structure a business plan and achieve the right emphasis and focus. The tools and processes we will explore are relevant for both private and not-for-profit enterprises.
We will focus on:
- Tailoring your written plan with the right audience and objectives in mind
- Using simple and effective business planning tools, including presenting your plan on a single sheet
- Essential market and financial information
The session will be interactive, with an opportunity to apply some of the techniques to your own business, and will be led by Creative United's expert business advisor Olga Astaniotis, who has previously provided support through the Creative Industry Finance programme.
Olga has many years of experience running her own small enterprises and advising businesses. She mentors and advises in the start-up and small business sector, with experience across many industries including furniture, fashion, craft, interiors, retail and social enterprises. Her career and own entrepreneurial activities have covered hospitality, events, food and drink manufacturing and fashion. She is primarily a business development and sales and marketing practitioner, particularly skilled at developing the customer propositions, ensuring that her clients can build sufficient demand to ensure success and helping them to achieve an effective online presence.
Tickets are only £10 and we’re expecting them to sell out fast. We are giving away HALF PRICE tickets to a second webinar with any purchase you make. Simply pay for the first, and we'll email you a discount code for the second.